Rapanui started as an underground T-shirt maker on the Isle of Wight, set up by the Drake-Knight brothers, 21 and 23. From their pocketchange funding they grew their company into the award-winning brand it is today in a short 12 months.

Their ambitious sustainable business model is key to their success; the motivation to develop Rapanui’s eco-friendly approach came from their experiences in the water, repeatedly getting ill from sewage released onto their local beach in storm surf.

Environmentally, the brand takes a holistic approach to implementing sustainable alternatives in the supply chain for their green clothing. They started by evaluating the entire product life cycle and chose sustainable solutions that deliver the best net effect on the environment, balancing the environmental benefit against the cost to the consumer.

The real power behind Rapanui though is their transparency initiative. It’s a new word in eco-fashion, and aims to cut out greenwash and promote honesty in the clothing industry.

Rapanui has quickly established itself amongst the most ethically progressive green clothing companies around recently working with Ben & Jerrys, Centrica Plc and The Marine Conservation Society. The young Brand was recently a finalist in the Surf Industry Green Wave Awards and the Southern England Sustainable Business Awards.

If you’re interested in knowing the company and their products go to their website, at www.rapanuiclothing.com. Use the promo code ‘arctic’ that gives you a 15% discount.